Screenwriter and bestselling horror writer K. Hari Kumar finds the genre’s market marginalised and untapped despite our rich oral horror tradition. “Only few retain the taste in horror, while majority keep away because of the fear it instilled in their mind. The tendency to choose an international writer sometimes puts Indian English writers of the genre at a disadvantage. The equation changes when horror readers from regional languages switch to Indian English or our books are translated into regional languages,” he says.